Digital Skills: Digital Marketing

Digital Skills: Digital Marketing

Course provided by FutureLearn

Summary overview

  • Online anytime

  • 4 hours study time

  • Marketing, advertising and PR

  • Free

  • NA

  • Level NA

About this course

Digital marketing can be a crucial tool to grow a business. On this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay-per-click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers. Free to register. Fee to certificate.

Learning outcomes

  1. Describe what digital marketing is.
  2. Explain why digital marketing is important for businesses.
  3. Describe the different types of digital marketing, including display advertisements, pay per click, search engine optimisation and email marketing.
  4. Explain how the different digital marketing methods can deliver value to businesses.
  5. Identify the key features that should be included in a digital marketing strategy.
  6. Describe how businesses can use data to target customers in their digital marketing campaign.
  7. Explain the benefit and importance of integrating different digital marketing techniques.