Business Fundamentals: Customer Engagement

Business Fundamentals: Customer Engagement

Course provided by FutureLearn

Summary overview

  • Online anytime

  • 12 hours study time

  • Cross-sector

  • Free

  • NA

  • Level NA

About this course

When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere. Free to register. Fee to certificate.

Learning outcomes

  1. Discuss and apply the key principles of relationship marketing to your customers.
  2. Improve your own performance in organisations of which you are a member.
  3. Develop your analytical and prioritisation skills.
  4. Assess and appreciate the ethical issues surrounding marketing relationships.