HN Online Unit 2: Marketing Essentials - BTEC Higher National

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HN Online Unit 2: Marketing Essentials - BTEC Higher National

Course provided by Pearson

Summary overview

  • Online anytime

  • 30 hours study time

  • Marketing, advertising and PR

  • £60.00

  • Level 4

About this course

This self-study course covers the basics of marketing, focusing on the marketing concept, marketing mix and the application of marketing strategies. You will learn about the 7Ps of marketing, how to evaluate a marketing strategy and the effect objectives and goals have on marketing-planning.This course is ideal for you if: - you want to improve your general understanding of Marketing- you're interested in enrolling on a Higher National in Business and want to understand what sort of content you’d be learning - you're already enrolled on a Higher National in Business and you’re looking for online resources to support your studies. HN Online provides learning content and self-assessment activities aligned to the BTEC Higher National specification. To obtain a BTEC Higher National qualification, formal assessment through an approved centre is required. Contact us at hnonline@pearson.com for more information or visit highernationals.com to find out more about where a BTEC Higher National qualification could take you.

Learning outcomes

  1. The role of marketing and its relationship with other functions.
  2. How organisations use the 7Ps to achieve overall business objectives.
  3. Develop and evaluate a basic marketing plan.