Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

Course provided by FutureLearn

Summary overview

  • Online anytime

  • 10 hours study time

  • Leisure, sport and tourism

  • £315.00

  • NA

  • Level NA

About this course

Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel-revenue management. On this course, you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.You will consider how the basic concepts underlying hotel-room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

Learning outcomes

  1. Use price to manage supply and demand.
  2. Explain the different approaches that a hotel can use to price room inventory.
  3. Use rate fences in rooms inventory pricing.
  4. Analyse a hotel’s competitive position.
  5. Differentiate pricing strategy and tactical pricing.