How to Perform a Hotel Market Analysis and Valuation
Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.
On this course, you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels, using hotel-valuation software, and understand the basics of doing financial projections.

Learning outcomes
- Perform hotel market studies.
- Produce financial forecasts.
- Evaluate income approach valuations.
- Develop a supportable estimate of operating performance and value by utilising Hotel Valuation Software.