This course will give a short and practical introduction on how to position a brand, from diagnosis through to delivery. We will start by looking at why positioning is so fundamental to all brands and how it paves the way to sustainable growth and success. We'll be exploring the 4Cs of positioning - Consumer, Culture, Competitor and Company, taking time to understand each one in turn and how they fit together to form a simple and effective model that can be used again and again. We'll be using real-life examples, case studies and a little bit of theory too. Free on UK Learns.