About this course
Study an online MSc, PG Dip or PG Cert in Marketing with King’s College London. This programme blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context, with both historical perspectives and contemporary critical approaches to the industry.
- You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics.
- Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices.
- The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.