The 100% online master’s in Marketing from King’s College London gives you the strategic and practical knowledge you’ll need to succeed in this critical business area.
At the heart of London, King’s Business School connects people with possibilities, informing game-changing research and a contemporary approach to marketing. Learn from leading academics and professionals who’ll give you the right knowledge and tools to effectively tackle business challenges and support your career aspirations.
The course blends economics, psychology, sociology, and anthropology to bring you the latest thinking and approaches in marketing. The curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry, with modules surrounding the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics.
If you have an interest in this core business function, this master’s enables you to develop the knowledge and skills needed to build effective campaigns in any organisation.