Social Change: How Can Marketing Help?

Social Change: How Can Marketing Help?

Course provided by FutureLearn

Summary overview

  • Online anytime

  • 6 hours study time

  • Marketing, advertising and PR

  • Free

  • NA

  • Level NA

About this course

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.On this course, you’ll learn how social marketing can deliver change in your local community.You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.You’ll understand how to use social marketing to encourage change and alter behaviour.By the end of this course, you’ll know how to develop a social marketing program you can put into practice. Free to register. Fee to certificate.

Learning outcomes

  1. Explain how to co-create a program with your target audience.
  2. Improve engagement with your target audience.
  3. Develop an outline for a social marketing program.