Social Change: How Can Marketing Help?
Course provided by FutureLearn
About this course
Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.On this course, you’ll learn how social marketing can deliver change in your local community.You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.You’ll understand how to use social marketing to encourage change and alter behaviour.By the end of this course, you’ll know how to develop a social marketing program you can put into practice. Free to register. Fee to certificate.
- Explain how to co-create a program with your target audience.
- Improve engagement with your target audience.
- Develop an outline for a social marketing program.