Starting a Business 3: Customers and Competitors

Starting a Business 3: Customers and Competitors

Course provided by FutureLearn

Summary overview

  • Online anytime

  • 4 hours study time

  • Cross-sector

  • Free

  • NA

  • Level NA

About this course

To run a successful business you need to understand who your customers are and, more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan, while allowing you to share your ideas with others.This course is the third in a series of six about ‘starting a business’. Free to register. Fee to certificate.

Learning outcomes

  1. Assess the importance of understanding customers and competitors when starting a business.
  2. Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
  3. Evaluate the entrepreneur’s business challenge: Which markets should Ashleigh target for her product?
  4. Explore the market for a business plan.
  5. Discuss the size, scale and characteristics of your market.
  6. Summarise your key competitors or those of another business by performing a competitor analysis.