Understanding Customers
Course provided by: Pearson
Delivering a successful product or stand-out service begins with truly understanding your buyers' needs and behaviour. Learn techniques for identifying customer pain points and conducting effective research. Map key insights into an actionable project plan for a new customer and create a customer experience study for a product or service in your own world.
Learning outcomes
- Recognise the importance of being customer-focused
- Develop different techniques to explore customers’ needs and pain points
- Translate customer insights into actions
- Research Project
- Collaborate with mentor to complete live task
- Demonstrate experience to enhance employability